1. You probably don’t have the time to complete writing projects yourself. Most small business owners wear many hats- you hire employees (and keep them happy) deal with taxes, payroll, and insurance, you serve your costumers, stock your store (or improve your services), etc., etc. It’s time you started outsourcing to professionals so you have time to focus on your true passion: running your business. Hire someone to take care of your taxes, and find a copywriter to handle your writing projects.
2. Copywriters have marketing knowledge that you can tap into. They do more then pen beautiful prose that sell your products or services- they also know their stuff when it comes to marketing (or at least, they should.) This can prove to be an invaluable resource for you to tap into, and is a primary reason why they can create such successful copy for you.
3. Copywriters write. It’s their job- so your project will get undivided attention. Unlike you, writing isn’t a side project that just has to get done. Writing is their whole vocation. This, obviously, results in higher quality.
4. Fresh prospective. A copywriter coming on board with your company has a fresh prospective that you lack. They’re on the outside- just like your costumers. This, along with the extensive research they will conduct, allows them to write copy that truly speaks to your target market.
5. Not everyone can write well. Writing is a skill, just like any other professional service. Expert copywriters can do a better job than an accountant who wants to save a few dollars by typing up his own brochure.
6. It’s going to save you money in the long run. Even if a copywriter’s fee seems steep at first, you have to consider the return on investment. Lets say you’re a weight loss consultant and you decide to write the copy yourself for the direct mail campaign you intend to send out to find more costumers. Because your true talent lies in helping people get in better shape, your letter only generates a couple inquires that result in a couple hundred dollars worth of business. On the other hand, you pay a copywriter six hundred bucks for a stellar sales letter that results in fifteen new clients and a couple thousand dollars worth of business, and you actually come out way ahead.
7. It will help you focus on the things you do best- running your business. The more extra tasks you outsource to independent professionals, the more time you’ll have left over to focus on your business, which is always a good thing.